universities: route to market
evolution ls service provision covers the marketing analysis process in four steps:
- Position in the market place
- Customer Analysis
- Competitor Analysis
- Company Analysis
Using these four steps within an "industry facing" service that incorporates market dynamics and competitive technology analysis, will culminate in a route, time and cost to market.
Moreover, an evidence-based decision will formulate any market potential for the technology, and provide a route map for a license, development partner requirement or spin-out potential.
- analysis
- Identify competitive advantage
- Identify viable opportunity
- Identify the most viable markets
- Determine competitive position
- Create & build propositions
- Test & build business development opportunities
- planning
- Route to market road map
- Strategic business plan
- Marketing plan
- Sales plan