universities: market & industry analysis
For many clients the question of "what is the market opportunity for my technology?" can only properly be answered by identifying if a viable route to market exists. In many cases this means identifying if there is a company in the market place that is willing to invest, license or purchase the technology and take forward the development.
evolution ls, therefore, takes a two-step approach to market opportunity analysis by combining desk analysis work (database searches, published market analysis report searches etc.) with direct approaches to companies in relevant business sectors (Voice of Customer Intelligence). In addition, we provide a qualified analysis of market demand for a particular technology, highlight market drivers, customer requirements and factors that will affect the chances of success. Often this approach has the significant added benefit of identifying potential licensees or co-development partners through whom the technology can subsequently be progressed.
Analysis of market dynamics is the most important aspect of a technology assessment. A thorough, concise, accurate analysis will provide intelligence on "how", "where", and "what" to commercialise, simultaneously identifying the value of the technology and potential revenue generating routes.
evolution ls market analysis services are recognised across most UK universities as the "gold standard", offering a practical "blueprint" on how to progress technology commercialisation.
