industry: voice of customer
High quality "Voice of Customer" (VOC) input is the key step in new product development and market sensing. VOC involves soliciting, understanding and quantifying customer requirements to aid new product development from the conceptual design through to manufacturing. VOC is the most critical input to the Quality Functional Deployment (QFD) process and is a necessary prerequisite for Six-Sigma implementation.
evolution ls are practitioners of a VOC process unique to the Life Science and Healthcare sector. Our process is being used currently by Johnson and Johnson and other industry leading companies to maximise customer centric product design. Other important uses of our VOC methodology include market positioning, concept testing, product adoption and any other function where the customer's view is crucial to an organisation's success.